Blog Archive MBA News HBS Entrepreneur Markets Fashion to Women Over 40

Blog Archive MBA News HBS Entrepreneur Markets Fashion to Women Over 40 There may be hope for business school grads who prefer magazines to financial reports. On Sunday, the New York Times profiled a young Harvard Business School MBA who, discontent with her career trajectory at a small investment bank, decided to make her own way in the retail world by catering to a more mature demographic of fashion-forward women. Twenty-eight-year-old Halsbrook.com founder Halsey Schroeder was inspired by her mother’s frustrations with online clothes shopping and raised $1.7M in start-up funds from friends and family to solve the problem. Halsbrook set out to market a curated selection of stylish, high-quality fashions that older women otherwise might not find at major online retailers, such as Eileen Fisher or Talbots. Though in no hurry to grow, Halsbrook seems to be quite a success, attracting labels such as Giorgio Armani and apparently proving that years spent reading fashion magazines might actually pay off. Share ThisTweet News